经济数学2017，Vol.34Issue(1)：89-92,4.
基于博弈论视角的农业电商区域品牌建设
Game Theory Analysis of the Agricultural Product Regional Brand
摘要
Abstract
The establishment of the agricultural product regional brand is conducive to the buyer on electric business platform to identify the similar products, the agricultural regional brand is also a logo of a area and it can promote the competitiveness of the agricultural products and reduce the transaction cost.But the agricultural regional brand is also a public goods, it will lead to some bad products to become the "free rider", so we should avoid the occurrence shoddy to preserve the brand loyalty and reputation,for the purpose of a more favorable market environment for the agricultural electricity commerce.关键词
农业电商/区域品牌/博弈分析Key words
agriculture electric commerce/regional brand/game theory analysis分类
管理科学引用本文复制引用
杨燕曦..基于博弈论视角的农业电商区域品牌建设[J].经济数学,2017,34(1):89-92,4.基金项目
湖南省社会科学成果评审委员会重点委托课题(创新课题)(XSPCX007)资助 （创新课题）
湖南省省情决策咨询课题(2015BZZ115 （）
16JCD047)资助 （）
