沈阳工业大学学报（社会科学版）2017，Vol.10Issue(2)：134-138,5.DOI:10.7688/j.issn.1674-0823.2017.02.07
考虑决策者行为的新产品开发方案选择方法
Alternative selection method for new product development considering behavior of decision makers
摘要
Abstract
Aiming at the selection of new product development plan, a method of decision analysis is proposed.In this method, the profit of existing products in the mature period is regarded as the reference point.Base on prospect theory, the prospect values of the expected profit increment in the success scenario and the expected loss in the failure scenario of new product development are calculated, and the corresponding weights are calculated.Based on that, the overall prospect value of each alternative is calculated and the ranking of alternatives is determined.Finally, the practicality of the proposed method is illustrated through an example.关键词
新产品开发/决策者行为/前景理论/前景值/方案选择Key words
new product development/behavior of decision maker/prospect theory/prospect value/plan selection分类
管理科学引用本文复制引用
于超,樊治平..考虑决策者行为的新产品开发方案选择方法[J].沈阳工业大学学报（社会科学版）,2017,10(2):134-138,5.基金项目
国家自然科学基金项目(71271051). （71271051）
