沈阳工业大学学报（社会科学版）2017，Vol.10Issue(2)：139-146,8.DOI:10.7688/j.issn.1674-0823.2017.02.08
印尼旅游业国家品牌战略分析
Analysis on national brand strategy of tourism in Indonesia
摘要
Abstract
Tourism is the important pillar industry supporting the economy of Indonesia.The overall plan should be considered comprehensively of how tourism industry can promote economic development in Indonesia from 2011 to 2025.The increasingly severe tourism competition after the founding of ASEAN Economic Community in 2015 promotes the introduction of various strategic measures by the National Tourism Administration of Indonesia.The most important one is the re-orientation of national brand.The "Visiting Indonesia Year" is changed into "Wonderful Indonesia", which aims to promote the image and competitiveness of tourism industry in Indonesia.The propaganda of national brand has significant influence on the number of visitors and the revenue of tourism.Descriptive and qualitative methods are applied, and the brand strategy of national tourism in Indonesia is analyzed in detail, so as to provide reference for promoting the image and competitiveness of tourism industry in Indonesia.关键词
印度尼西亚/旅游业/品牌战略/国家品牌/旅游品牌/品牌宣传Key words
Indonesia/tourism industry/brand strategy/national brand/tourism brand/brand propaganda分类
管理科学引用本文复制引用
薛鲜莉..印尼旅游业国家品牌战略分析[J].沈阳工业大学学报（社会科学版）,2017,10(2):139-146,8.基金项目
国家自然科学基金项目(713101026). （713101026）
