渭南师范学院学报2017，Vol.32Issue(7)：10-15,6.
媒体融合背景下我国社会主义意识形态话语说服机制建设探略
Research on the Construction of Chinese Socialist Ideological Discourse Persuasion Mechanism under the Background of Media Convergence
摘要
Abstract
Since 2014, China has stepped into the track of accelerating the development of media convergence.This paper is based on the new media development background, made in the structure and performance of China's socialist ideological discourse persuasion mechanism is generally based on the analysis of significance, probes the development of media convergence acceleration brings opportunities and challenges to the construction of the persuasion mechanism of China's socialist ideology discourse, and discourse from the innovative content system, optimization of discourse the communication channels, to promote the rational consciousness of discourse acceptance and consolidate the effectiveness of words to persuade several aspects, pertinently put forward the perfect socialist ideology persuasion mechanism strategy.关键词
媒体融合/社会主义意识形态话语/说服机制/建设Key words
media convergence/socialist ideological discourse/persuasion mechanism/construction分类
社会科学引用本文复制引用
郑自立..媒体融合背景下我国社会主义意识形态话语说服机制建设探略[J].渭南师范学院学报,2017,32(7):10-15,6.基金项目
湖南省社科基金项目:传统媒体与新媒体融合研究(16JCWC004) （16JCWC004）
湖南省社科基金项目:以五大发展理念引领"十三五"湖南文化产业发展战略研究(16YBA252) （16YBA252）
