工业技术经济2017，Vol.36Issue(5)：102-108,7.DOI:10.3969/j.issn.1004-910X.2017.05.013
主制造商供应商合作协商定价让步博弈研究
The Cooperative Negotiation Pricing Concession GameBetween the Main Manufacturer and Suppliers
摘要
Abstract
Regarding the supply chain composed by the main manufacturer and a supplier,based on strategic cooperation mode and interest pursuit of the main manufacturer and supplier,this paper establishes the negotiation rules of the main manufacturer-sup plier and strategic negotiation pricing model with price negotiation as the brea kthrough point.It studies concession equilibrium that the main manufacturer and supplier are the first offer respectively and finds out the optimal offer under the interest maximization.Finally,with the case studies,this paper verifies the feasibility of the negotiation model of the main manufacturer-supplier,and compa res the results of the Nash game with the results of the concession game.Research shows that the main manufacturer and supplier make concession rules through ne gotiations,both sides respectively as the leader and the follower,determine their respective price reductions.Compared to the cooperation results of inefficient Nash equilibrium,the interests of both sides increase.关键词
主制造商/供应商/定价机制/让步规则/纳什均衡Key words
main manufacturer/supplier/pricing mechanism/concession rule/Nash equilibrium分类
管理科学引用本文复制引用
陈洪转,王玥..主制造商供应商合作协商定价让步博弈研究[J].工业技术经济,2017,36(5):102-108,7.基金项目
国家自然科学基金资助项目"基于超冲突均衡的复杂产品'主制造商--供应商'分布式技术创新协同机制研究"(项目编号:71372080)、"基于GERT网络的国产复杂装备协同研发机制及其财政补贴政策研究"(项目编号:71573115) （项目编号:71372080）
中央高校基本科研基金(项目编号:NJ20160083). （项目编号:NJ20160083）
