中北大学学报（社会科学版）2017，Vol.33Issue(2)：63-67,5.DOI:10.3969/j.issn.1673-1646.2017.02.012
导游服务质量评价体系构建与实证研究
The Evaluation System and Empirical Research of Tour Guides Service Quality
摘要
Abstract
Tour guide stands at the forefront of the development of travel agencies' tourism products.The service quality of tour guides will not only influence directly on tourists' consumption and the development of travel agencies,but also reflect the development level of regional tourism.In order to evaluate tour guides' service quality scientifically and further improve tour guides' service quality,this article seeks to build a scientific,unified and operational tour guides' service quality evaluation system from three perspectives,including suppliers evaluation,customers evaluation and third party evaluation,and provide tour guides with realistic bases for service quality promotion and ability growth,and supply suggestions for the healthy development of tourism.关键词
导游/服务质量/评价体系Key words
tour guide/service quality/evaluation分类
管理科学引用本文复制引用
刘国强..导游服务质量评价体系构建与实证研究[J].中北大学学报（社会科学版）,2017,33(2):63-67,5.基金项目
广东省哲学社会科学"十二五"规划2011年度学科共建项目:导游服务质量评价体系构建研究——基于广东省旅游市场的调研(GD11xGL11) （GD11xGL11）
