上海管理科学2017，Vol.39Issue(2)：33-38,6.
文化消费情境下网络口碑信息类型对价格公平感知的影响
The Effect of Internet Word-of-Mouth Information Types on the Perception of Price Fairness under Cultural Consumption Situation
摘要
Abstract
This paper focused on the effect of internet word-of-mouth information types (Emotional vs. Cognitive) on perception of price fairness under the cultural consumption situation. We found out that consumers have a higher level of price fairness perception under the influence of emotional internet WOM. Meanwhile, types of cultural consumption (material vs.experiential) work as the moderator, that is, under the material cultural consumption situation, the positive impact of emotional internet WOM is much more apparent. Besides, this paper also found out the dual role of price works as the mediator in this effect.关键词
网络口碑信息类型/价格公平感知/文化消费/价格双重角色Key words
information types of internet WOM/price fairness perception/cultural consumption/dual role of price分类
管理科学引用本文复制引用
徐珂,周颖..文化消费情境下网络口碑信息类型对价格公平感知的影响[J].上海管理科学,2017,39(2):33-38,6.基金项目
国家自然科学基金面上项目:聚焦价格还是关注信息:感知价格不公平情境下文化产品的质量推断(71372105) （71372105）
