上海管理科学2017，Vol.39Issue(2)：39-42,4.
环格电子营销管理优化研究
Research on HuanGe Electronic Marketing Management Optimization
摘要
Abstract
Since the establishment in 2015, HuanGe Electronics has encountered a lot of problems such as sales of large fluctuations, limited online operating passenger level, low product conversion rate and many other issues.By comprehensively using the relevant theoretical knowledge of strategic management and marketing management, through deep investigation of HuanGe Electronics' marketing and strategic management, the systematic analysis of the HuanGe Electronics' internal and external environment, combined with the company's reality, this paper puts forward some operative, reasonable suggestions and measures, then proposes optimization direction and suggestions for HuanGe Electronics' marketing management .关键词
录音笔/营销管理/营销渠道Key words
recording pen/marketingmanagement/marketing channel分类
管理科学引用本文复制引用
韦昊,王增炯,许淑君,程蕾..环格电子营销管理优化研究[J].上海管理科学,2017,39(2):39-42,4.基金项目
上海财经大学商学院"工商管理硕士整合实践项目"团队共同研究成果 （）
