上海管理科学2017，Vol.39Issue(2)：43-47,5.
虚拟社区用户创新价值测度模型研究——以汽车论坛为例
Research on Evaluation Model for User Innovativeness in Virtual Communities-A Case Study of Automobile BBS
摘要
Abstract
The first step to involve users into product innovation is to identify innovative users. Compared with traditional methods such as customer questionaries, utilizing virtual communities to identify innovative users is more efficient and less costly.Firstly the study analyzed the characteristics of innovative users in virtual communities and discovered that innovative users is tends to be advanced in needs , high in willingness to innovate, rich in product knowledge, rich in user experience, strong in network connection, and active in communities discussion. Based on the characteristics analysis, attributes and metrics that can be used to evaluate user innovativeness were selected, and the Automobile Forum User Innovativeness Evaluation Model was built for further innovative user identification. Enterprises can take advantage of the study outcome to identify innovative users and co-create with users.关键词
共同创造/虚拟社区/创新用户/用户价值Key words
co-creation/virtual community/innovative user/user value分类
管理科学引用本文复制引用
林杰,陈亚萍..虚拟社区用户创新价值测度模型研究——以汽车论坛为例[J].上海管理科学,2017,39(2):43-47,5.基金项目
社交媒体中用户创新价值度测量模型及互动创新管理方法研究(编号:71672128) （编号:71672128）
