数字图书馆论坛Issue(4)：32-38,7.DOI:10.3772/j.issn.1673-2286.2017.04.005
新生代农民工网络阅读意愿影响因素研究
Research on the Influence Factors of the New Generation Migrant Workers' Willingness to Read Online
摘要
Abstract
The new generation of migrant workers is becoming more and more prominent. As a new special group in the city, the new generation of migrant workers will be affected by many factors, at the same time, it is influenced by the development of network reading. In the country to promote universal reading background, the new generation of migrant workers online reading problem is also of concern. Through a large-scale questionnaire survey, it collects data from the economic level, network technology, their own background, working conditions and other aspects. By constructing Structural Equation Modeling, and it uses SPSS21.0 and AMOS21.0 software to analyze the data. It is found that there is a significant positive correlation between the economic level, the network technology, the working status and the new generation migrant workers' willingness to read online. Among them, the working status and the economic level are the most influential. In addition, the working hours, personal income level, education level, internet use costs, personal reading preferences have a high degree on the new generation of migrant workers' willingness to read online. Therefore, it is necessary to at ach great importance to the development of the situation. It need to guide the new generation of migrant workers' willingness to read online according to these differences in the performance.关键词
新生代农民工/网络阅读/阅读意愿/结构方程模型Key words
New Generation of Migrant Workers/Online Reading/Reading Intention/Structural Equation Modeling分类
社会科学引用本文复制引用
冀芳..新生代农民工网络阅读意愿影响因素研究[J].数字图书馆论坛,2017,(4):32-38,7.基金项目
本研究得到陕西省社会科学基金"城市化进程中西安市外来务工人员语言状况及语言服务研究"(编号:2015K030)资助. （编号:2015K030）
