运筹与管理2017，Vol.26Issue(4)：20-27,8.DOI:10.12005/orms.2017.0078
考虑公平偏好的供应链最优信用期和定价策略研究
Optimal Trade Credit Term and Pricing Strategy in the Supply Chain with Fairness Preference
摘要
Abstract
The paper studies that how the fairness preferences affect trade credit and pricing strategy of supply chain considering the fairness preference.First,we build the decision models in three cases:the supplier with fairness preference,the retailer with fairness preference and both with the fairness preference.The paper analyses the optimal trade credit period of the supplier and the optimal retail price of the retailers adopting the Stackelberg game.The study finds that when the retailer has the fairness preference,the retail price of retailer does not change with the degree of fairness preference;when the retailer have greater fairness preference,the credit term that supplier can provide is longer.In the case of only supplier having fairness preference,when the supplier have greater fairness preference,the retail price of retailer is lower,and the trade credit term that supplier can provide is shorter;in the case of both the sides have fairness preferences,the retail price is increasing with the preferences;the trade credit term that the supplier can provide is increasing with the preference coefficient of himself and is decreasing function on the preference coefficient of the retailers.The utility functions for the supply chain members is increasing with its preference,and decreasing with the other's preference coefficient;with both sides having fairness preference,the supply chain profit is less than the supply chain profit with no fairness preference.关键词
供应链管理/定价/商业信用/Stackelberg博弈/公平偏好Key words
supply chain management/pricing/trade credit/Stackelberg game/fairness preference分类
管理科学引用本文复制引用
秦娟娟,张琛..考虑公平偏好的供应链最优信用期和定价策略研究[J].运筹与管理,2017,26(4):20-27,8.基金项目
国家自然科学基金(71172018,71302115) （71172018,71302115）
教育部人文社会科学研究项目(13YJC630121) （13YJC630121）
天津财经大学优秀青年学者资助计划 （）
天津财经大学研究生科研资助计划(2015TCS28) （2015TCS28）
