中国烟草学报2017，Vol.23Issue(2)：42-49,8.DOI:10.16472/j.chinatobacco.2015.550
基于消费者感知的细支卷烟轻松感、满足感设计思路
Design concept of slim cigarette based on consumer's feeling of relaxation and satisfaction
摘要
Abstract
In order to explore the relation between the relaxed feeling and satisfaction feeling of consumer perception on fine cigarette,the free sensory taste test of consumers,the detection of main stream smoke,and the sensory evaluation of experts simulating consumer were carried out to analyze the formation principle of suction pressure of smoking,explore the characteristics of consumer smoking behavior,summarize the key formation factors of relaxed feeling,and put forward the design thinking of fine cigarette based on the perception of consumers.The results show that:1) Based on the comfort feeling related to irritation and aftertaste,the relaxed feeling perceived by consumers was comprehensive feelings associated with the suction pressure,the smoke refreshing,and the swallowing smooth,which was negatively correlated with the aroma volume,concentration,and strength.2) The suction resistance cannot really reflect the consumer suction pressure,and the satisfaction of the cigarette was characterized by the stand-up index of mainstream smoke,to a certain extent.3) In the state of the same cigarette filling,the suction pressure stimuli of the consumer perception was directly related to the flow rate of smoke gas,bound by product size,ventilation,and other design factors.4) Based on the comfort feeling characteristics of product,the design thinking of relaxed feeling of consumer perception on fine cigarette characterized by low ventilation and high satisfaction was explored to fit for the smoking habits of Chinese consumers.关键词
细支卷烟/轻松感/满足感/舒适感/消费者感知Key words
fine cigarette/relaxed feeling/satisfaction feeling/comfort feeling/consumer perception引用本文复制引用
孙东亮,赵华民..基于消费者感知的细支卷烟轻松感、满足感设计思路[J].中国烟草学报,2017,23(2):42-49,8.基金项目
山东中烟工业有限责任公司科技计划项目“以轻松感为导向的“泰山(拂光细支)”卷制工艺参数优化”(合同编号:201501007) （拂光细支）
