黑龙江农业科学Issue(4)：114-120,7.DOI:10.11942/j.issn1002-2767.2017.04.0114
基于因子分析的江苏省农户化肥购买行为研究
Study on Farmers′ Fertilizer Purchase Behavior Based on Factor Analysis in Jiangsu Province
摘要
Abstract
In order to distinguish farmers′ different needs for fertilizer and promote the balance of purchase and sale of fertilizer market,the survey data of 418 fertilizer purchase in 4 cities of Jiangsu province were selected.The factor analysis method was used to select the practical rationality and difference order,struggle to forge ahead,authority of the public,independent of the five dimensions of 21 indicators,and built farmers to buy agricultural decision-making system.The results showed that farmers could be clustered to focus on cost-effective "practical conservative",independent decision-making "independent",relying on others "authoritative" and rational consumption of the "aggressive".Ordinary farmers on the fertilizer was a necessary and passive consumption,comprehensive costs and benefits under the premise of the conditions in rural areas under the constraints of agricultural consumption which was often perceptual consumption and a small number of farmers would be agricultural production as their own value to achieve the way in the purchase of fertilizer strive for greater initiative.Through the study of rural residents′ consumption values,it was understand that the behavior of rural residents′ fertilizer purchase,and the market segmentation carried on according to the different types of consumers,and then the targeted and differentiated marketing strategy and policy strategy were put forward.关键词
因子分析/聚类分析/农户/价值观/CCVAL量表Key words
factor analysis/cluster analysis/farmers/values/CCVAL scale分类
资源环境引用本文复制引用
王琦,杨慧,苏醒,朱利群..基于因子分析的江苏省农户化肥购买行为研究[J].黑龙江农业科学,2017,(4):114-120,7.基金项目
教育部人文社会科学研究青年基金资助项目(15YJCZH246) （15YJCZH246）
中国博士后科学基金资助项目(2015M570463) （2015M570463）
江苏高校哲学社会科学研究资助项目(2015SJD087) （2015SJD087）
南京农业大学创新创业资助项目(1625A02) （1625A02）
