沈阳体育学院学报2017，Vol.36Issue(2)：20-25,6.
澳网赛事本土化推进策略研究:借鉴与启示
Strategies of Localization of Australian Open Tournament:Reference and Enlightenment
摘要
Abstract
The purpose is to provide the case guidance for the localization of sports events in China.We analyzed and summarized the promotion strategies of the localization of the Australian Open through literature reviews and other methods.The results show that Australian Open builds its cultural connotations from the culture perspective;Australian Open is committed to the comprehensive development of the industrial system from the economic perspective and Australian Open to promote sports into life from the social perspective.Enlightenment:we can excavate the connotation of the competition value through the mode of "race + local culture",develop the IP of the localization of the capital operation and promote the localization of the sports life.关键词
澳网赛事/本土化推进/借鉴与启示Key words
Australian Open tournament/promote localization/reference and enlightenment分类
社会科学引用本文复制引用
冯作龙,王志鹏..澳网赛事本土化推进策略研究:借鉴与启示[J].沈阳体育学院学报,2017,36(2):20-25,6.基金项目
2012年国家社会科学基金项目"基于服务外包理论下我国体育公共产品供给模式研究"(12BTY027). （12BTY027）
