现代电子技术2017，Vol.40Issue(10)：68-71,4.DOI:10.16652/j.issn.1004-373x.2017.10.019
基于层次分析法的电子商务交易决策模型
Electronic commerce transaction decision model based on analytic hierarchy process
摘要
Abstract
There are various types of products on the C2C e-commerce platform,but their quality is uneven. Therefore, how to accurately choose transaction object,avoid malicious deception and buy wishful commodity has become one of the hot-spots in the research of electronic commerce. On the basis of the study and discussion of the previous scholars,a kind of the electronic commerce transaction decision model based on hierarchical analysis method is proposed in this paper. In this model, commodity attributes,service attitude,logistics service,security system and so on are synthesized to calculate the specific quan-titative value,which provides the data support for the trade decision. The hierarchical structure model considering the factors of affecting decision making is established. The pairwise comparison matrix is constructed. The weight vector is calculated and con-sistency check is done. The total sorting is carried out and consistency check is done. The results show that this model can effec-tively improve the accuracy and effectiveness of electronic commerce transaction decision making,and help buyers avoid mali-cious transactions.关键词
电子商务/交易决策/层次分析法/层次结构模型Key words
electronic commerce/trading decision/analytic hierarchy process/hierarchical structure model分类
信息技术与安全科学引用本文复制引用
李道全,吴兴成,郭瑞敏..基于层次分析法的电子商务交易决策模型[J].现代电子技术,2017,40(10):68-71,4.基金项目
山东省自然科学基金资助项目(ZR2011FL002) （ZR2011FL002）
