海洋开发与管理2017，Vol.34Issue(5)：48-53,6.
基于"互联网+"背景下我国海洋休闲渔业新型业态发展路径探析
The Development of Marine Leisure Fishery New Fomat Under the Background of Internet+
摘要
Abstract
Marine leisure fishery plays an important role in developing marine economy and traditional fishery transformation.Recently,the development of marine leisure fishery has hit a bottleneck. Traditional marine leisure fishing industry needs rapid change.Marine leisure fishery new format as an existing form of marine leisure fishery industry has opened up new areas of research about leisure fishery industry.In this paper,the concept of the new format was defined by review on the relative researches, and new format of marine leisure fishery development path should tend to high-value brands and services based on smiling curve.Based on the gathering and dissemination capabilities of the Internet platform and the features such as immediate,interactive,and convenient,"Internet+ marine leisure fishery new format"could achieve brand economy and improve the service system .关键词
互联网+/海洋休闲渔业/微笑曲线/品牌经济/服务体系Key words
Internet +/Marine leisure fishery/Smiling curve/Brand economy/Service system分类
海洋科学引用本文复制引用
平瑛,赵怡慈..基于"互联网+"背景下我国海洋休闲渔业新型业态发展路径探析[J].海洋开发与管理,2017,34(5):48-53,6.基金项目
长三角地区新型渔业经营主体发展形势研究(2060302-14099). （2060302-14099）
