农业现代化研究2017，Vol.38Issue(3)：397-404,8.DOI:10.13872/j.1000-0275.2017.0013
"互联网+"农机:产业链融合模式、瓶颈与对策
"Internet+" agricultural machinery: The mode, the bottleneck, and the countermeasures of the industry chain integration
摘要
Abstract
"Internet+" agricultural machinery will help to change and innovate the production method, development pattern, industrial structure, and organization mode of agricultural machinery industry. Based on the basic theory of "internet+" and industrial convergence, this paper defines scientifically the basic concepts and connotations of "internet+" agricultural machinery, analyzes the key links and the main content of "Internet+" agricultural machinery chain, and discusses the convergence mode and the bottleneck of "Internet+" agricultural machinery. Results show that "Internet+"agricultural machinery chain contains three links, including high-end research, product development and introduction, and marketing and services. And the integration method and means rely on the ways of technology resources convergence, sales channel integration, agricultural service model and management model innovation to form new pattern and format of modern agricultural field industrial chain, such as distributed network collaborative research and development, agricultural machinery E-commerce promotion, data on-line services and cloud-based ecological management. In the process of integration, "Internet+" agricultural machinery still has some major problems, including the lack of core technologies and standards, short of agricultural management capacity, and low level of industrial development. In addition, this paper suggests to speed up the development of "Internet+" agricultural machinery industry from the establishment of public R&D platform, and to strengthen farmers training, agricultural agronomic integration, and the purchase of agricultural subsidies.关键词
互联网+/农机/产业链/融合/瓶颈/对策Key words
"Internet+"/agricultural machinery/industrial chain/integration/bottleneck/countermeasures分类
管理科学引用本文复制引用
李瑾,孙留萍,郭美荣,冯献,马晨.."互联网+"农机:产业链融合模式、瓶颈与对策[J].农业现代化研究,2017,38(3):397-404,8.基金项目
北京自然科学基金项目(9162006) （9162006）
北京市科委技创新中心建设战略研究及专家咨询项目经费资助课题(Z161100003116001) （Z161100003116001）
北京市农林科学院科技创新能力建设专项资助项目(KJCX20160501).Beijing Natural Science Foundation (9162006) （KJCX20160501）
Beijing Science and Technology Innovation Center Construction Strategy Research and Expert Consulting Project (Z161100003116001) （Z161100003116001）
the Science and Technology Innovation Program of Beijing Academy of Agriculture and Forestry Sciences (KJCX2016505014). （KJCX2016505014）
