湖北文理学院学报2017，Vol.38Issue(5)：57-63,7.
基于计划行为理论的社交类手机软件用户使用行为分析
Social Mobile Software Usage Based on Theory of Planned Behavior
摘要
Abstract
Based on the Theory of Planned Behavior, according to the features and functions of the social mobile software, it tried to explore the influencing factors of social mobile software usage.The findings show that perceived entertainment,perception system software, perceived risk, perceived convenience evidently affect consumers' behavior attitude.Meanwhile, subjective norm, consumers' behavior attitude and perception behavior control have positive effect on user's behavioral intention.It holds that usage of social mobile software is of rejuvenation, fashion-orientation and entertainment, and countermeasures are provided at last.关键词
计划行为理论/行为态度/行为意向/社交类手机软件Key words
Theory of Planned Behavior/behavior attitude/behavioral intention/social mobile software分类
社会科学引用本文复制引用
郭晓东,苏维欢..基于计划行为理论的社交类手机软件用户使用行为分析[J].湖北文理学院学报,2017,38(5):57-63,7.基金项目
国家社科类基金项目(16BGL178) （16BGL178）
甘肃省自然科学基金项目(1606RJZA046) （1606RJZA046）
兰州财经大学2016年校级重点项目(Lzufe201602) （Lzufe201602）
