安徽农业科学2017，Vol.45Issue(15)：234-237,240,5.
产业链视角下的杂粮品牌建设思路与对策
Contained Brand-building Ideas and Countermeasures of Coarse Grains Based on the Industrial Chain Perspective
摘要
Abstract
Based on the coarse cereals in each link of the chain, we analyzed grains brand problems existing in the construction, brand-building ideas, and proposed solutions for departure from four links: extending the value chain length, product added value;enhancing organizational chain tightness, improve the efficiency of brand building;improving information flow rate, brand-building progress of improve the logistics chain and its surrounding aspects of form, leading brand on track.关键词
杂粮/产业链/品牌建设Key words
Coarse grains/The industrial chain/Brand construction分类
农业科技引用本文复制引用
宗国豪,冯佰利..产业链视角下的杂粮品牌建设思路与对策[J].安徽农业科学,2017,45(15):234-237,240,5.基金项目
陕西省科技统筹创新工程计划项目(2014KTZB02-03) （2014KTZB02-03）
陕西省小杂粮产业技术体系项目(2016). （2016）
