运筹与管理2017，Vol.26Issue(5)：81-88,8.DOI:10.12005/orms.2017.0112
基于决策者风险偏好特性的供应链竞合策略研究
Research on Supply Chains Co-opetition Strategy Based on Decision-maker's Risk Preference
摘要
Abstract
In the context of competition between two supply chains,this paper studies how the decision-maker's risk preference (risk-averse,risk-neutral or risk-prone)influences co-opetition strategies and optimal pricing decisions of all supply chain members,by the mean-standard deviation criteria.The results show that,the optimal pricing decisions are closely related to the risk preference and product substitutability.Moreover,the co-opetition strategy of supply chain is determined by the risk preference and product substitutability.In addition,the utility of the supply chain does not always decrease with the reduction of the member's risk sensitivity when the supply chain chooses different co-opetition strategies.Finally,a numerical analysis verifies the above conclusions.关键词
供应链竞争/风险偏好/均值—标准差/竞合策略Key words
supply chains competition/risk preferences/mean-standard deviation/co-opetition分类
管理科学引用本文复制引用
叶飞,林强,郑银粉..基于决策者风险偏好特性的供应链竞合策略研究[J].运筹与管理,2017,26(5):81-88,8.基金项目
国家自然科学基金资助项目(71172075,71471066,71601053) （71172075,71471066,71601053）
教育部高校博士点项目(20130172110029) （20130172110029）
教育部新世纪项目(NECT-13-0219) （NECT-13-0219）
中央高校基本业务费(2015JCRC06,2015XZD20) （2015JCRC06,2015XZD20）
2016年广州市哲学社会科学“十三五”规划课题(2016GZQN12) （2016GZQN12）
广州市科技计划项目(201707010362) （201707010362）
