计算机应用与软件2017，Vol.34Issue(6)：221-225,241,6.DOI:10.3969/j.issn.1000-386x.2017.06.040
基于用户兴趣的IPTV广告精准投放算法
AN ACCURATE DELIVERY ALGORITHM FOR IPTV ADVERTISEMENT BASED ON USER INTEREST
摘要
Abstract
The current consumer demand for differentiated, personalized and diversified.The problem is how to accurately segment the market, position and analyze the target consumer demand and behavioral characteristics, thus targeting the target consumer product and service information which can greatly improve the accuracy of advertising, saving advertising costs, while minimizing the interference of the audience.Thus, an accurate delivery algorithm based on user behavior for how to deliver IPTV advertisements according to different user`s preferences is proposed.The algorithm constructed the behavioral characteristics of the user according to the similarity between the programs to study the user`s interest preferences, improved the traditional advertising mode by considering the difference of users and the change of preferences.The validity of the algorithm was verified by the simulation experiment of the real data set.关键词
个性化/行为特征/偏好/差异性Key words
Personalization/Behavioral characteristics/Preference/Difference分类
信息技术与安全科学引用本文复制引用
牛森..基于用户兴趣的IPTV广告精准投放算法[J].计算机应用与软件,2017,34(6):221-225,241,6.基金项目
国家自然科学基金项目(71531010,71401104). （71531010,71401104）
