心理科学进展2017，Vol.25Issue(6)：912-922,11.DOI:10.3724/SP.J.1042.2017.00912
社会支持视角下顾客在线互助心理和行为机制
Psychology and behavior mechanism of customer online interactive support: In the perspective of social support
摘要
Abstract
The upgrading cosumption structure impels customers' gaining a higher level of psychological satisfaction in value co-creation participation.As forms of customer value co-creation behaviors,communication,interaction,sharing and interactive support among customers through online platform will offer them positive emtional experience,which are helpful to construct interpersonal friendship and enable customers to seek self-expression and self-fullfillment in pursit of a higher level of satisfaciton.Based on social support theory and by the method of experiment,survey,case and neomarketing,this research concentrates on psychological motivation and psychological benefits when customers with different traits participating in online interactive support in different types of websites,and explores the psychological and behavioral mechasiam of customer online interactive support.The expected results will enrich the existing theories about customer participation psychology and behavior,and provides theorical recommendations for firms to encourage customers to involve in online co-creation.关键词
社会支持/顾客参与/在线互助/在线分享Key words
social support/customer participation/online interactive support/online sharing分类
社会科学引用本文复制引用
姚唐,邱琪,穆琳,郑秋莹,肖为群..社会支持视角下顾客在线互助心理和行为机制[J].心理科学进展,2017,25(6):912-922,11.基金项目
国家自然科学基金项目(71572006,71402009,71402106,71502124) （71572006,71402009,71402106,71502124）
中央高校基本科研业务费(YWF-14-JGXY-005) （YWF-14-JGXY-005）
北京高校青年英才计划项目(YETP0801) （YETP0801）
北京教委社科计划项目(SM201510038010) （SM201510038010）
天津高校人文社科研究项目(20132128) （20132128）
天津哲学社科研究规划项目(TJGL15-019). （TJGL15-019）
