海洋开发与管理2017，Vol.34Issue(6)：17-22,6.
游艇旅游概念辨析及开发策略研究
The Conception and Developing Strategies of Yacht Tourism
摘要
Abstract
Development of yacht tourism is helpful to impel the development of marine tourism and economy,but there is no independent theoretical system about it in China.Based on the analy-sis of connotations and characteristics of yacht tourism of domestic and abroad,and distinguish re-lated concepts as maritime tourism,recreational boating and cruise tourism,development principles and existing misunderstandings of yacht tourism were put forward.Development strate-gies of yacht tourism were put forward from four core stakeholders,which included government departments,industry association,tourism enterprises and tourists,based on stakeholder theory, so as to provide practical references for developing yacht tourism in China.关键词
游艇旅游/旅游产业/海上旅游Key words
Yacht tourism/Tourism industry/Marina tourism分类
管理科学引用本文复制引用
姚云浩,栾维新..游艇旅游概念辨析及开发策略研究[J].海洋开发与管理,2017,34(6):17-22,6.基金项目
中国博士后科学基金资助项目(2016M601292) （2016M601292）
中央高校基本科研业务费专项(3132016098) （3132016098）
大连海事大学"十三五"重点科研项目创新团队项目(3132016365). （3132016365）
