计算机工程与应用2017，Vol.53Issue(14)：105-110,6.DOI:10.3778/j.issn.1002-8331.1602-0037
基于决策过程的个性化推荐系统设计
Personalized recommendation system design based on decision making process
摘要
Abstract
The information technology must be combined with business principle with the depth development of electronic commerce requirement. Most of the existing personalized recommender systems emphasize the accuracy of the recom-mendation, while ignoring the profit and the diversity of the recommended results. In this paper, the decision making pro-cess of consumer and enterprise is set up, and the process of shopping decision making is simplified into consciousness and satisfaction. The decision of the enterprise is divided into the recommended response and profit. Under the goal on profit maximization, a three-layer structure is designed. The experimental results show that the accuracy of the recommen-dation, diversity and profit margins, have achieved good level.关键词
个性化推荐/决策过程/精准度/多样性/利润度Key words
personalized recommendation/decision-making/accuracy/diversity/profit margins分类
信息技术与安全科学引用本文复制引用
罗亚..基于决策过程的个性化推荐系统设计[J].计算机工程与应用,2017,53(14):105-110,6.基金项目
贵州省省长专项基金项目[黔省专合字(2011)69] （2011）
贵州省科研机构创新能力建设项目[黔教合KY字(2013)197] （2013）
贵州财经大学人才引进科研启动项目(No.2015001). （No.2015001）
