西华大学学报（自然科学版）2017，Vol.36Issue(4)：51-57,7.DOI:10.3969/j.issn.1673-159X.2017.04.008
基于SCP范式的汽车4S营销模式研究
Research on Automobile 4S Marketing Mode Based on SCP Paradigm
李绍军 1张倩文 2何太碧 1张良勇 3张新岩1
作者信息
- 1. 西华大学汽车与交通学院,四川 成都 610039
- 2. 成都纺织高等专科学校,四川 成都 611731
- 3. 四川化工职业技术学院,四川 泸州 646005
- 折叠
摘要
Abstract
In order to explore the influencing factors of automobile 4s marketing model,based on SCP paradigm theory,from the three aspects of market structure-market behavior-market performance This paper studies the characteristics of the existing automobile 4s marketing model,and establishes the evaluation index system and the comprehensive evaluation model.And then to Chengdu car market as an example,its 4S sales model for the analysis and comprehensive development evaluation.According to the evaluation results,experts for the Chengdu 4S shop marketing development.Based on this,the paper puts forward some suggestions on the development of 4S sales model in Chengdu car market,which provides some reference for the government to formulate relevant policies and other scholars'' further research.关键词
SCP范式/汽车4S营销模式/评价指标体系/汽车营销综合评价/汽车营销市场结构Key words
SCP paradigm/automobile 4S marketing mode/evaluation index system/automobile marketing comprehensive evaluation/structure-market of automobile marketing分类
管理科学引用本文复制引用
李绍军,张倩文,何太碧,张良勇,张新岩..基于SCP范式的汽车4S营销模式研究[J].西华大学学报（自然科学版）,2017,36(4):51-57,7.
