数字图书馆论坛Issue(6)：53-57,5.DOI:10.3772/j.issn.1673-2286.2017.06.008
高校图书馆微信公众号服务现状与对策研究
Study on the Status and Countermeasures of WeChat Public Accounts Service in University Libraries
摘要
Abstract
First of all, this paper establishes evaluation system composed of 12 in-dexes, and applies the method of factor analysis to analyse influence of libraries in the WeChat.Then, the content analysis method is used to evaluate and study the hot issues and the readers, interest in the library WeChat public accounts respectively from the point of view of libraries and readers. Research shows most of the factors affecting the WeChat public accounts of libraries can be expressed through activity index and audience index. The development level of WeChat public accounts of libraries are unbalanced.The low impact of WeChat public accounts of libraries are lots of and polarization is more serious.The information issued by WeChat public accounts of libraries mainly focuse on library notification, and trial and competition, and notification category is the focus of the reader, s attention, followed by campus life articles and activities planning articles.关键词
高校图书馆/微信影响力/因子分析/内容分析Key words
University Library/WeChat Influence/Factor Analysis/Content Analysis分类
社会科学引用本文复制引用
王康,王晓慧..高校图书馆微信公众号服务现状与对策研究[J].数字图书馆论坛,2017,(6):53-57,5.基金项目
*本研究得到2017年度辽宁经济社会发展项目"基于竞争情报分析的辽宁沿海经济带城市协作研究"(编号:2017lslktjd-040)资助. （编号:2017lslktjd-040）
