上海管理科学2017，Vol.39Issue(3)：17-21,5.
制造商的销售代理对供应链绩效影响
Research on the Influence of Manufactures Sales Agent on Supply Chain Performance
摘要
Abstract
We study the impact of a sales agent on a supply chain comprising a manufacturer,a sales agent and a retailer.Models of the supply chain with and without the sales agent were established.We gave two contracts and made an analysis.The conclusions are as follows:comparing with the supply chain without the sales agent,in the supply chain with the sales agent case,the manufacture's revenue increases;the retailer's revenue decreases;but the revenue of the whole supply chain increases when production level is more than a threshold.Lastly,we give a numerical simulation by Matlab and verify the results above.关键词
供应链/销售代理/绩效Key words
supply chain/sales agent/performance分类
管理科学引用本文复制引用
汪丽艳,叶明海..制造商的销售代理对供应链绩效影响[J].上海管理科学,2017,39(3):17-21,5.基金项目
国家自然科学基金资助项目(71202033,71572129),上海市社会哲学科学基金(2013EGL002). （71202033,71572129）
