上海管理科学2017，Vol.39Issue(3)：57-62,6.
潜在消费者绿色住宅购买意愿影响因素研究
Research on Influencing Factors of Potential Consumers' Purchase Willingness to Green Residential
刘勇 1张红1
作者信息
- 1. 天津大学管理与经济学部,天津300072
- 折叠
摘要
Abstract
The research based on Howard-Sheth model,chose personal characteristics,product stimulation,symbolic stimulus and social stimulus.Furthermore,according to questionnaires survey,anova and multiple regression analysis,the research analyzed the influence of these factors on green residence purchase willingness of potential young groups.The result shows that social stimulus manifest a positive correlation (the family members' suggestions have the greatest influence).But some symbolic stimulus and others have no significant influence on purchase intention.Then some related recommendations are suggested,hoping to provide a reference for the promotion of green residence.关键词
潜在消费者/绿色住宅/购买意愿/影响因素Key words
potential consumers/green residence/purchase willingness/influencing factors分类
管理科学引用本文复制引用
刘勇,张红..潜在消费者绿色住宅购买意愿影响因素研究[J].上海管理科学,2017,39(3):57-62,6.
