上海管理科学2017，Vol.39Issue(3)：106-110,5.
基于NYOP模式的导游薪酬体系创新研究
Research on the Innovation of Tour Guide Salary System Based on NYOP Model
摘要
Abstract
Tour guide service quality is critical to the improve of the total service level of tourism under the background of gradual expansion of our tourism industry.However,there isn't a responding harmonic relationship between tour guides and tourists,which can be attributed to some phenomena which always happen such as mandatory consumption.Guide's service quality has not been accordingly improved.Through the surface of various contradictions,we can find the point to improve service quality due to the salary of tour guides.This paper typically analyzes the problems and causes of tour guide salary system and repositions the tour guide salary system and the living circumstance of tour guide.Meanwhile it will make incomes of tour guide become rationalization,objectification and marketization as a breakthrough point,and uses NYOP model to put forward the tour guide salary system innovation from the angle of the internet business model.关键词
导游薪酬/NYOP模式/新平台Key words
tour guide salary/NYOP model/new platform分类
管理科学引用本文复制引用
王亚辉,武邦涛..基于NYOP模式的导游薪酬体系创新研究[J].上海管理科学,2017,39(3):106-110,5.基金项目
国家社科基金“我国旅游业创新能力培育与发展研究”(10BJY089) （10BJY089）
