信阳师范学院学报（自然科学版）2017，Vol.30Issue(3)：402-406,5.DOI:10.3969/j.issn.1003-0972.2017.03.012
河南省乡村旅游游客满意度及其与游后行为意向关系研究
The Relationship Between the Tourist Satisfaction and Behavioral Intention for Rural Tourism in Henan Province
摘要
Abstract
Taking Chongdugou Village in Luoyang, Anshang Village in Jiaozuo, Guoliang Village in Xinxiang ,Haotang Village in Xinyang, as examples, through questionnaire survey to get the data, the factor analysis was applied to structure the dimensions of tourists' perception and a structural equation model was constructed to explore the relationship between the dimensions of tourists' perception value, tourists' satisfaction and behavioral intention.Firstly, the tourists' perception value for rural tourism included five measurement dimensions: rural food and specialty, rural leisure tourism project, rural environment and service facilities, rural infrastructure and rural landscape.Secondly, the rural environment and service facilities, as well as rural infrastructure had a significantly positive influence on the tourists' satisfaction and behavioral intention, while the influence of rural food and specialty.Rural leisure tourism project were not significant.At the same time, the rural landscape was negatively correlated with the tourists' satisfaction and behavioral intention.On the basis of the discussion, some proposals for scenic spot of rural tourism in Henan province were put forward.关键词
乡村旅游/游客感知价值/满意度/游后行为意向Key words
rural tourism/tourists perception value/satisfaction/behavioral intention分类
管理科学引用本文复制引用
张欢欢..河南省乡村旅游游客满意度及其与游后行为意向关系研究[J].信阳师范学院学报（自然科学版）,2017,30(3):402-406,5.基金项目
国家科技支撑计划项目(2015BAH28F04) （2015BAH28F04）
河南省教育厅人文社会科学研究项目(2017-ZZJH-442) （2017-ZZJH-442）
2017年信阳农林学院科技创新团队资助项目 （）
