运筹与管理2017，Vol.26Issue(7)：29-38,10.DOI:10.12005/orms.2017.0159
基于合作博弈的移动支付商业模式动态联盟企业利益分配研究
Research on the Benefit Distribution of Dynamic Alliance Enterprise Mobile Payment Business Model Based on Cooperative Game
摘要
Abstract
Mobile payment is a popular development direction in recent years,but our country has not formed a unified business model at present.Previous studies have not quantified the value contribution among each participant and led to conflicts in benefit distribution.To solve the above problem,cooperative game theory is adopted to study the value contribution of communications operators,financial institutions and the third-party payment platforms in mobile payment business model,and resource investment,risk sharing,innovation ability are advanced to quantify the contribution of different participants based on Shapley value method and finally we get the comprehensive quantitative value of each participant in cooperation alliance.The result shows that the application of the modified Shapley value method is fairer and more scientific in benefit distribution of mobile payment business model;it can provide a theory reference for solving cooperative conflict,the construction of collaborative innovation and revenue sharing mobile payment business model.关键词
移动支付/商业模式/合作博弈/价值贡献/协同创新/利益分配/Shapley值Key words
mobile payment/business model/cooperative game/value contribution/collaborative innovation/benefit distribution/Shapley-value theory分类
管理科学引用本文复制引用
王选飞,吴应良,黄媛..基于合作博弈的移动支付商业模式动态联盟企业利益分配研究[J].运筹与管理,2017,26(7):29-38,10.基金项目
国家自然科学基金资助项目(70440011) （70440011）
国家社会科学研究基金资助项目(15BJY149) （15BJY149）
省部产学研重大专项课题(2009B090200062) （2009B090200062）
