系统管理学报2017，Vol.26Issue(4)：624-637,14.
网络嵌入对消费者团购意愿影响的实证研究
Impact of Network Embeddedness on the Intention for Online Group-buying
摘要
Abstract
Online group-buying,as a kind of popular consumption model,has increasingly been recognized by consumers,suppliers and the related electronic business website.The previous literature focuses only on individual characteristics but lacks of the group perspective.With the development of the SNS technology,the consumers who participate in group-buying are involved in a certain social network,whose decision are impact by the group characteristics.Based on social network theory,this study explores the mechanism of the effect of group structural embeddedness,relational embeddedness on buying intention,and tests the mediating effect of perceived control and trust.Through empirical research,we find that structural embeddedness and relational embeddedness have different impact on consumers' buying intention,either the purchase is wehsite-initiated or consumer-initiated.关键词
社会网络/结构嵌入/关系嵌入/感知控制/信任/团购方式Key words
social network/structural embeddedness/relational embeddedness/perceived control/trust/group-buying type分类
管理科学引用本文复制引用
张晓丹,龚艳萍,张琴..网络嵌入对消费者团购意愿影响的实证研究[J].系统管理学报,2017,26(4):624-637,14.基金项目
国家自然科学基金资助项目(71272066,71672195,71662024) （71272066,71672195,71662024）
国家自然科学基金青年项目(71302069) （71302069）
