系统管理学报2017，Vol.26Issue(4)：638-646,9.
基于自我构念的高卷入度产品在线购买意愿研究
Intension to Online Shopping for Self-construal High-involving Products
摘要
Abstract
Consumers have a lower online purchasing intention for the high-involving durable products,with automotive being the most representative.The rapidly developing automotive e-commerce attracts much attention in recent years,due to its greater value but with high perceived risk.The empirical analysis of the real buyers show that the different self-construal consumer's intention to purchase online is different.The studies also find that the interdependence has positive correlation with the intention to shop online and self-construal and purchase intention are negatively related with the perceived risk.Furthermore,the studies show that the brand trust slows the negative effect of perceived risk on self-construal and the purchase online intention.Finally,we discuss the practical counter-measures for the market.关键词
在线购物/高卷入度产品/自我构念/感知风险/品牌信任Key words
online purchase/high involvement products/self-construal/perceived risk/brand trust分类
管理科学引用本文复制引用
郝鸿,刘尊礼,孟宪忠,陈洁..基于自我构念的高卷入度产品在线购买意愿研究[J].系统管理学报,2017,26(4):638-646,9.基金项目
国家自然科学基金重点项目(70672076) （70672076）
国家自然科学基金资助项目(71072062) （71072062）
上海浦江人才计划资助项目(IC071) （IC071）
