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Empirical Research on Relationship between Corporate Brand Value and Apparel Market Sales Revenue of Apparel Enterprise

RUAN Yanwen WU Fei GU Liwen GU Wen LIU Xiaogang

东华大学学报（英文版）2017，Vol.34Issue(3)：459-465,7.

Empirical Research on Relationship between Corporate Brand Value and Apparel Market Sales Revenue of Apparel Enterprise

RUAN Yanwen ¹WU Fei ²GU Liwen ¹GU Wen ¹LIU Xiaogang¹

作者信息

1. College of Fashion &Art Design,Donghua University,Shanghai 200051,China
2. Robert H.Smith School of Business,University of Maryland,College Park,MD 20742,USA
折叠

摘要

关键词

apparel enterprise/sales revenue/corporate brand value/rapid judgment

Key words

apparel enterprise/sales revenue/corporate brand value/rapid judgment

分类

管理科学

引用本文复制引用

RUAN Yanwen,WU Fei,GU Liwen,GU Wen,LIU Xiaogang..Empirical Research on Relationship between Corporate Brand Value and Apparel Market Sales Revenue of Apparel Enterprise[J].东华大学学报（英文版）,2017,34(3):459-465,7.

基金项目

Shanghai Style Fashion Design & Value Creation Knowledge Service Center,China (No.ZX201311000031) （No.ZX201311000031）

Shanghai Style Fashion Trend Research Based on Knowledge Management of the Fundamental Research Funds for the Central Universities,China (No.15D110719) （No.15D110719）

Shanghai Style Fashion Trend Research Based on Cloud Computing of the Fundamental Research Funds for the Central Universities,China (No.15D11073) （No.15D11073）

东华大学学报（英文版）

ISSN：1672-5220

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