桂林理工大学学报2017，Vol.37Issue(2)：393-398,6.DOI:10.3969/j.issn.1674-9057.2017.02.024
运用艺术品牌优势打造艺术产业旅游的策略研究——以山东水彩画为例
Strategy of the art brand promotion in tourist art industry: taking Shandong watercolor painting as an example
摘要
Abstract
Chinaese art industry can improve the competion by regional culture building,it can be a drive to develop the orientation of tourist art industry.This essay analyzed the advantage of watercolor art in Shandong,based on the assembling mode and factor analysis to construct the physical model of tourist art products.From the example in Shandong watercolor art industry,this essay deduces the planning strategy by art products,promotes the art tourism feature and facilitates tourism resource so as to realize the sustainable art tourism by humanity,economy,resource and geographic location.关键词
艺术产品/艺术产业旅游/策略规划/山东水彩画Key words
art product/tourist art industry/strategic planning/Shandong watercolor painting分类
管理科学引用本文复制引用
昌隽如..运用艺术品牌优势打造艺术产业旅游的策略研究——以山东水彩画为例[J].桂林理工大学学报,2017,37(2):393-398,6.基金项目
山东省社会科学规划项目“运用山东水彩画艺术品牌优势打造特色文化创意产业”(15CWYJ27) （15CWYJ27）
