农业现代化研究2017，Vol.38Issue(5)：755-763,9.DOI:10.13872/j.1000-0275.2017.0043
信息源信任对消费者食品购买行为的影响研究——以可追溯猪肉为例
Effects of information source trust on consumers' food purchasing behaviors: A case study of pork traceability
摘要
Abstract
Based on a survey data of 913 consumers from Beijing and Xi'an, and applying the bivariate Probit model and binary Probit model, this paper conducted an empirical analysis on the effects of information source trust on consumers' pork purchasing behaviors. Results show that consumers' perception of pork traceability is not high in general: only 32.68％ of them knowing the concept of food traceability. In addition, the percentage of those who have bought traceable pork is not high, either: only 12.53％ of them have bought traceable pork. Television, internet, and food label are the principal channels to obtain information of traceable foods. In general, the consumer confidence in traceable pork is high, while the overall trust on disseminators of pork traceability information is not high. The information source trust significantly affects the consumer confidence in traceable pork, and the consumer confidence significantly affects consumers' purchasing behaviors of traceable pork. By directly affecting the consumer confidence of traceable pork, the information source trust can indirectly affect consumers purchasing behaviors of traceable pork. Other variables, including the income level, the category of consumers, shopping places, professions, and regions, also show significant impacts on consumers' purchasing behaviors of traceable pork. Therefore, to increase publicity of pork traceability system, this paper suggests the Government to enhance consumers' awareness and habits of traceability information inquiry, to standardize the traceability information query channels, and to release traceability information by the Government directly.关键词
信息源信任/消费信心/购买行为/可追溯猪肉Key words
information source trust/consumer conifdence/purchasing behavior/traceable pork分类
管理科学引用本文复制引用
刘增金,俞美莲,乔娟..信息源信任对消费者食品购买行为的影响研究——以可追溯猪肉为例[J].农业现代化研究,2017,38(5):755-763,9.基金项目
国家自然科学基金项目(71603169, 71573257) （71603169, 71573257）
现代农业产业技术体系北京市生猪产业创新团队项目(BAIC02). National Natural Science Foundation of China (71603169, 71573257) （BAIC02）
Beijing Pig Industry Innovation Team in Modern Agricultural Industry Technology System (BAIC02). （BAIC02）
