计算机工程与应用2017，Vol.53Issue(19)：40-44,64,6.DOI:10.3778/j.issn.1002-8331.1606-0086
基于Holling-Ⅱ功能反应函数的口碑传播模型
Word-of-mouth propagation model with Holling Type-Ⅱ functional response
摘要
Abstract
In recent years, social E-commerce has developed rapidly, and the third generation of information supply chain effectively compresses the distance between the product and consumption. As an important part, opinion leader's profes-sional and influence can implement high-quality information's efficiently delivery. This paper mainly focuses on opinion leaders'influence for improving information supply chain. It constructs a new word-of-mouth propagation model combined with Holling-II functional response and Routh Hurwitz stability theory to explain the role of the opinion leaders in the process of consumers'willingness to buy. Research results will contribute to enhancing the social E-commerce platform's attention for opinion leaders, and it's important to develop their own opinion leaders and reputation management.关键词
意见领袖/Holling-Ⅱ/口碑传播模型Key words
opinion leader/Holling-Ⅱ/word-of-mouth propagation分类
自科综合引用本文复制引用
王宇莎,樊重俊,蒋杰辉..基于Holling-Ⅱ功能反应函数的口碑传播模型[J].计算机工程与应用,2017,53(19):40-44,64,6.基金项目
国家自然科学基金(No.71303157) （No.71303157）
上海市教育委员会科研创新重点项目(No.14ZZ131) （No.14ZZ131）
上海市自然科学基金(No.13ZR1458200). （No.13ZR1458200）
