云南师范大学学报（自然科学版）2017，Vol.37Issue(5)：74-78,5.DOI:10.7699/j.ynnu.ns-2017-069
云南哈尼族体育旅游资源产品化开发的SWOT分析
SWOT Analysis of Product Development of Sports Tourism Resources of Hani Nationality in Yunnan Province
摘要
Abstract
The branches,living area and geographical environment of Yunnan Hani are complex and diverse.And their various cultural forms have formed a variety of national sports tourism resources.This paper studies the strengths,weaknesses,opportunities,and threats of product development of Hani sports tourism resources in Yunnan.The SWOT analysis matrix of the product development of Hani sports tourism resources has been drawn,and the countermeasures and measures for product development of ethnic sports tourism resources are obtained.It provides reference for the product development of Hani sports tourism resources.关键词
哈尼族/体育旅游资源/产品化开发/SWOT分析Key words
Hani nationality/Sports tourism resource/Product development/SWOT analysis method分类
管理科学引用本文复制引用
朱露晓,陈亚颦,王婷..云南哈尼族体育旅游资源产品化开发的SWOT分析[J].云南师范大学学报（自然科学版）,2017,37(5):74-78,5.基金项目
云南省科技厅科技惠民计划资助项目(2014RA077). （2014RA077）
