心理科学进展2017，Vol.25Issue(10)：1642-1655,14.
企业为何履行社会责任却落得“伪善”名声?——企业社会责任类型和感知品牌伪善间的关系
The relationship between corporate social responsibility types and brand hypocrisy
摘要
Abstract
In recent years,a series of brand crisis events regard to corporate social responsibility (CSR),appeared continuously in our country,which caused rising numbers of consumers strong doubt and criticism on the motivation of CSR engagements.The consumer perception of corporate hypocrisy has become a social phenomenon that cannot be ignored in the practice of corporate social responsibility.These types of phenomena reflect the mismanagement of relationships between the enterprises and their stakeholders.Many current publications of corporate social responsibility start their studies only from one dimension angle,words and deeds.Actually,due to different perspectives of multiple stakeholders,CSR can be dividend into technical CSR and institutional CSR,which have different intermediate mechanisms and can be categorized into legitimacy identification and perceptive moral capital.Based on the analysis of perception changing process of stakeholders,the formation mechanism of perceptions of corporate hypocrisy can be explained.关键词
感知品牌伪善/合法性认同/感知道德资本/企业社会责任Key words
brand hypocrisy/legitimacy/moral capital/corporate social responsibility分类
社会科学引用本文复制引用
骆紫薇,黄晓霞,陈斯允,卫海英,杨德峰..企业为何履行社会责任却落得“伪善”名声?——企业社会责任类型和感知品牌伪善间的关系[J].心理科学进展,2017,25(10):1642-1655,14.基金项目
国家自然科学基金青年项目(71602072) (71302151) （71602072）
教育部人文社会科学研究项目(14YJC630094) （14YJC630094）
广东省普通高校人文社会科学重点研究基地暨南大学企业发展研究所2015年度创新培育项目(2015CP06) （2015CP06）
广东省自然科学基金重点项目(2014A030311022) （2014A030311022）
广东省普通高校创新人才类项目(2014WQNCX122) （2014WQNCX122）
广东省普通高校人文社会科学重点研究基地暨南大学企业发展研究所经费资助. （）
