同济大学学报（自然科学版）2017，Vol.45Issue(8)：1160-1166,7.DOI:10.11908/j.issn.0253-374x.2017.08.009
基于小世界网络的电动汽车市场接受度预测模型
Prediction Model of Market Acceptance of Electric Vehicles Based on Small World Network
摘要
Abstract
On the basis of the complex social network theory and consumer decision-making theory,a forecasting model of electric vehicle (EV) market acceptance was developed based on the small world network,and the adoption and diffusion process of EVs in social network was simulated through Netlogo software.The simulation results indicate that the EV market acceptance are decided by both the individual preferences and the social network utility and the local network utility show greater influence than the global network utility.Furthermore,selecting the opinion leaders as the initial adopters,increasing the proportion of initial adopters and reducing the purchase threshold of consumers can help to promote the adoption of EVs.关键词
电动汽车/社会网络/消费者决策/市场接受度Key words
electric vehicle/social network/consumers' decision-making/market acceptance分类
管理科学引用本文复制引用
王宁,潘慧中,刘向,唐林浩..基于小世界网络的电动汽车市场接受度预测模型[J].同济大学学报（自然科学版）,2017,45(8):1160-1166,7.基金项目
国家“十二五”科技支撑计划(2015BAG11B00),上海市科技发展基金软科学研究重点项目(16692103700),上海市科学技术委员会科研计划(16DZ2349200) （2015BAG11B00）
