运筹与管理2017，Vol.26Issue(8)：109-114,6.DOI:10.12005/orms.2017.0193
零售商价格领导权结构下考虑专利保护的闭环供应链定价策略
Pricing Strategy of Closed-loop Supply Chain with Patent Protection under Retailer Price Leadership Structure
摘要
Abstract
Many retailers are usually in the leading position of the supply chain.We study the closed-loop supply chain with patent protection in which the retailer has the price leadership,and obtain the optimal strategies of the retailer,the original manufacturer and the re-manufacturer using game theory,and the changing law of the optimal strategies with respect to the remanufacturing cost savings.The study indicates that as the remanufacturing cost savings increases,the optimal unit patent licensing fee and collection price of used products increase gradually,and the optimal wholesale and sale price decrease gradually.Furthermore,we find the profit of the retailer,the re-manufacturer and the supply chain system all increase gradually,and the profit of the originally decreases gradually from the numerical example.关键词
闭环供应链/零售商价格领导权/专利许可/定价策略Key words
closed-loop supply chain/retailer price leadership/patent licensing/pricing strategy分类
管理科学引用本文复制引用
闻卉,曹晓刚,陶建平,黎继子..零售商价格领导权结构下考虑专利保护的闭环供应链定价策略[J].运筹与管理,2017,26(8):109-114,6.基金项目
国家自然科学基金资助项目(71301126,71472143) （71301126,71472143）
湖北省高校人文社会科学重点研究基地-企业决策支持研究中心资助项目(DSS20150211) （DSS20150211）
国家留学基金资助项目(201308420381) （201308420381）
湖北省教育厅人文社会科学研究资助项目(15Y071,15Q071) （15Y071,15Q071）
