管理工程学报2017，Vol.31Issue(4)：78-84,7.DOI:10.13587/j.cnki.jieem.2017.04.010
企业纳入客户参与产品创新过程最优策略研究
Research on optimal decision of customer participation in product innovation
摘要
Abstract
Many Chinese enterprises have wasted resources in innovation investment because they were used to recognizing manufactures are the ones who mainly conduct and develop the new product and ignoring the use of outside innovation resources.From when von Hippel pointed the innovation resource-customer,and because of the improvement of the network technology and spread of mobile terminal,the significance of customer has been gradually observed by the academia.Also,businesses should stress on the reasonably use of customer innovation resources in the progress of innovation.This paper established a collaborative innovation model of enterprises and customers.Customer knowledge accumulation function and enterprise rework function were constructed considering innovation degree of the product innovation,leading status of customers and the importance of customer knowledge to this innovation activity.Based on this,enterprises' innovation profit function was constructed considering innovation cost and market preference.We assume that a linear market existed,and consumers in the market were the uniform distribution on a product customization degree.And we also assume that customers and enterprises will work effectively together to participate in the business innovation activities.The paper is organized as follows.Firstly,the overlapping activities and iterative information in the process of customer participation in enterprises' new product innovation were described.Secondly,customer knowledge accumulation function was constructed considering the factors of leading status of customers,innovation degree of the product innovation and time of participation;and enterprise rework function was constructed considering the factors of the importance of customer knowledge to this innovation activity and the degree of customer knowledge accumulation.Thirdly,they are then be used to form the enterprises' innovation profit function in which innovation cost and market preference are taken account of and with the goal to maximize profit,to provide the decision conditions for the best time of client participation,optimal communication times and strategy selection.At last,actual cases are presented to explain how this method works and verify its effectiveness and applicability.For enterprises in our country,especially for the SMEs which get weakens in self-innovation resources,effectively use of outside innovation resources and reasonably involvement of customers in the innovation could deliver most benefits on the improvement of innovation ability and the enhancement of business competitive strength.To maximize innovation profit,the factors like the degree of innovation,the importance of customer knowledge,communication cost and rework cost should be taken into account.关键词
产品创新/客户参与/知识累积函数/设计返工函数/参与策略Key words
Product innovation/Customer participation/Knowledge accumulation function/Rework function/Participation decision分类
管理科学引用本文复制引用
丁志慧,刘伟,黄紫微..企业纳入客户参与产品创新过程最优策略研究[J].管理工程学报,2017,31(4):78-84,7.基金项目
国家自然科学基金资助项目(71372139) （71372139）
教育部人文社会科学研究资助项目(13YJA630058) （13YJA630058）
