江西农业学报2017，Vol.29Issue(11)：141-145,5.DOI:10.19386/j.cnki.jxnyxb.2017.11.29
地级市层面全域农业品牌化发展模式与路径研究
Study on Developmental Mode and Route of All-for-one Agricultural Branding in Prefecture-level City
摘要
Abstract
This paper takes the prefecture-level city as the research object, and expounds the connotation of agricultural branding and the three stages of agricultural branding development .For the first time, we put forward the concept and function of"All-for-one brandimage", analyze "All-for-one brandimage plus Regional industrial brand plus Enterprise ' s product brand"collaborative architecture mode and operation mode, and make sure the developmental route of "1+3+N" all-for-one whole-chain and integrative agricultural branding , as well as the developmental strategies of agricultural branding:collaboratively advan-cing the job, doing top-level design well, making great efforts to advertise for marketing , strengthening scientific and technologi-cal innovation, and making the brand main-body bigger and stronger.关键词
农业品牌化/全域形象品牌/架构模式/发展策略Key words
Agricultural branding/All-for-one brandimage/Architecture mode/Developmental strategy分类
农业科技引用本文复制引用
周绪元,卢勇,解辉,孙伟,张永涛,周楷轩..地级市层面全域农业品牌化发展模式与路径研究[J].江西农业学报,2017,29(11):141-145,5.基金项目
山东省软科学研究计划项目"农业品牌化推动区域经济发展研究"成果(2016RKA13002). （2016RKA13002）
