计算机应用与软件2017，Vol.34Issue(9)：43-45,81,4.DOI:10.3969/j.issn.1000-386x.2017.09.009
探索商业银行在大数据挖掘技术领域的应用
EXPLORE THE APPLICATION OF BIG DATA MINING IN COMMERCIAL BANKS
罗素文 1韩路 1许勤 1孙元浩2
作者信息
- 1. 中国银行股份有限公司上海市分行 上海200233
- 2. 星环信息科技(上海)有限公司 上海200233
- 折叠
摘要
Abstract
Due to the rapid development of big data,the traditional database management with business experience model is facing great challenge.In view of this,we propose a data mining technology based on big data.We first understand the business requirements,design the model according to the business goal,then carry on the data integration and the data cleaning,finally establish the model and evaluate the model results.The experimental results show that the application of big data mining can effectively improve the success rate of precision marketing,risk prevention and control and operational optimization management.关键词
大数据/数据挖掘/精准营销/风险防控/运营优化Key words
Big data/Data mining/Precision marketing/Risk prevention and control/Operation optimization分类
信息技术与安全科学引用本文复制引用
罗素文,韩路,许勤,孙元浩..探索商业银行在大数据挖掘技术领域的应用[J].计算机应用与软件,2017,34(9):43-45,81,4.
