农学学报2017，Vol.7Issue(8)：87-92,6.
农村公共气象服务新媒体应用研究
Rural Public Meteorological Service:New Media Application
摘要
Abstract
To research the application of new media in rural public meteorological service, we analyzed the traditional media and new media, and the media demand and media application of traditional farmers and a new generation of farmers concerning rural public meteorological service by taking farmers and media in Deyang of Sichuan as example and adopting Weighted and Calculated Needs for New Media (WCN for short), questionnaire survey, field visits, statistical analysis and other methods. The results showed that: the application of new media in rural public meteorological service development was slow but had more potential compared with the traditional media;the possibility and sustainability of a new generation of farmers to accept the new media to release meteorological information was higher than that of traditional farmers;in the situation that important demand of rural public meteorological services could not be satisfied by traditional media, farmers began to anticipate that the new media could meet their needs, resulting in the new media gradually accepted in rural public meteorological services and a positive tendency of using the new media.关键词
农村公共气象服务/新媒体/研究Key words
Rural Public Meteorological Service/New Media/Research分类
社会科学引用本文复制引用
陈鑫洋,孙艳玲..农村公共气象服务新媒体应用研究[J].农学学报,2017,7(8):87-92,6.基金项目
四川省社会科学规划重大项目(SC15ZD01) （SC15ZD01）
中国气象局软科学项目(2015年) （2015年）
四川省高校人文社科重点研究基地:气象灾害预测预警与应急管理研究中心项目(2015年). （2015年）
