农业现代化研究2017，Vol.38Issue(6)：987-994,8.DOI:10.13872/j.1000-0275.2017.0049
新型农业经营主体节水灌溉技术采纳行为及其影响因素研究 ——以北京市为例
The adoption behaviors and the influencing factors of water saving irrigation technology by new agricultural management entities: A case study of Beijing
摘要
Abstract
Exploring the influencing factors of new agricultural management entities' adoption of water saving irrigation technology is of great significance to promote the development of modern agriculture in China. Based on a survey data of 125 new type vegetable production entities in Beijing, and applying the Logistics model, this paper analyzed new agricultural management entities' adoption behaviors of water saving irrigation technology and their influencing factors. Results show that, 71.2% of the sampled new agricultural management entities adopted water saving irrigation technology, most of which adopted the engineering water saving technology. Among the influencing factors, technical guidance, financial subsidies and cognitive level have significant positive impacts on their adoption behaviors. While the membership management and the sales and cost perception have significant negative impacts. Therefore, to promote the adoption of the water saving irrigation technology by the new agricultural management entities, this paper suggests to reduce the negative impacts of the hindrance factors and to enhance the positive effects of those promoting factors by increasing public efforts, expanding the demonstration areas, and strengthening governmental support measures on technology and finance.关键词
新型农业经营主体/节水灌溉技术/采纳行为/影响因素/Logistics模型Key words
new agricultural management entities/water saving irrigation technology/adoption behaviors/influencing factors/the Logistics model分类
管理科学引用本文复制引用
张标,张领先,傅泽田,王洁琼..新型农业经营主体节水灌溉技术采纳行为及其影响因素研究 ——以北京市为例[J].农业现代化研究,2017,38(6):987-994,8.基金项目
国家社会科学基金重点项目(14AJY019). National Social Science Foundation of China (14AJY019). （14AJY019）
