安徽农业科学2017，Vol.45Issue(36)：224-228,5.
SWOT工具下的地方绿茶品牌营销策略——以乳山绿茶为例
Marketing Strategy of Regional Green Tea Brand Based on SWOT Tool—A Case Study of Rushan Green Tea
摘要
Abstract
By using SWOT tool,the advantages, disadvantages and the external environment opportunities, threats for Rushan Green Tea were analyzed.According to the results,some suggestions were provided for the development of Rushan Green Tea enterprises and achieving the regional tea economy increase.关键词
品牌/营销策略/SWOT分析/乳山/绿茶Key words
Brand/Marketing strategy/SWOT analysis/Rushan/Green tea分类
农业科技引用本文复制引用
张政,许冬燕,边丽达..SWOT工具下的地方绿茶品牌营销策略——以乳山绿茶为例[J].安徽农业科学,2017,45(36):224-228,5.基金项目
山东外事翻译职业学院校级科研项目(2016ZD05). （2016ZD05）
