标准科学Issue(11)：102-105,4.DOI:10.3969/j.issn.1674-5698.2017.11.020
品牌价值评估方法标准化的探讨
Discussions on the Standardization of Brand Value Evaluation Methods
摘要
Abstract
Brand value evaluation is an important part of brand management, and how to evaluate the value of different brands efficiently and accurately is an important area for brand managers to focus on. Based on the "simplification, uniformity,coordination and optimization" standardization principle, this paper discusses the different brand value evaluation methods by different ways such as income, cost, market, preliminarily establishes the increment income method, cost method and market comparison method and so on, which are used for the standardized brand value evaluation for different types of brands.关键词
标准化/品牌价值/评估方法Key words
standardization/brand value/evaluation method引用本文复制引用
戴宇欣,袁梦..品牌价值评估方法标准化的探讨[J].标准科学,2017,(11):102-105,4.基金项目
本文受科技部支撑项目"品牌评价技术标准研制与应用示范"(项目编号:2015BAK46B00)资助. （项目编号:2015BAK46B00）
