中国工程科学2017，Vol.19Issue(5)：49-55,7.DOI:10.15302/J-SSCAE-2017.05.009
中国铁路“走出去”市场研究
Marketing Research on China Railway's "Go Global" Strategy
摘要
Abstract
Based on the macro-economic trend of "Go Global," this paper explores the motives and trends of promoting railway development,and combines the requirements of global railway construction and the factors restricting its marketing choice.This paper utilizes quantitative analysis of the market scale and segment of China Railway's "Go Global" strategy,and selects the key areas and projects related to railway marketing demand.关键词
中国铁路“走出去”/铁路市场需求/市场选择Key words
China Railway's "Go Global" strategy/railway marketing demand/marketing choice分类
管理科学引用本文复制引用
朱颖,张雪才,许佑顶,刘永欣..中国铁路“走出去”市场研究[J].中国工程科学,2017,19(5):49-55,7.基金项目
中国工程院咨询项目“中国铁路‘走出去’发展战略研究”(2015-ZD-11) （2015-ZD-11）
