海洋开发与管理2017，Vol.34Issue(12)：31-37,7.
基于全域旅游视角探析舟山群岛海洋旅游发展
Explore the Development of Marine Tourism in Zhoushan Archipelago Based on the Perspective of Integrated Tourism
郑少济 1马丽卿1
作者信息
- 1. 浙江海洋大学经济与管理学院 舟山 316021
- 折叠
摘要
Abstract
The paper defined the concept of integrated tourism and marine tourism industry,and summarized the innovative characteristics of integrated tourism.Based on the analysis of the ad-vantages of marine tourism resources,the development of tourism industry and spatial distribution of Zhoushan archipelago,a series of countermeasures for the development of marine tourism in Zhoushan archipelago were put forward:promoting green developing model,protecting the blue ecology;promoting the "tourism plus"governance model,improving the coastal tourism industry in Zhoushan;setting up a tourism support system which could serve the ocean and pro-vide a solid fulcrum for integrated travel.The Quaternary Sharing Model which coordinated with stakeholders of tourism development under the new mode of positive-sum game.关键词
全域旅游/舟山群岛/海洋旅游/蓝色经济/"旅游+"Key words
Integrated tourism/Zhoushan archipelago/Marine tourism industry/Blue economy/Tourism plus分类
管理科学引用本文复制引用
郑少济,马丽卿..基于全域旅游视角探析舟山群岛海洋旅游发展[J].海洋开发与管理,2017,34(12):31-37,7.
